Choose the Right Path to Better Scoring
Whether you need a quick fix, community support, or full execution — there’s a way to rebuild your lead scoring strategy before HubSpot’s August 31 sunset.
1-on-1 Consulting
Hourly Strategic Advisory
$195
per session
Best for: Quick fixes or specific questions
What’s Included
🔹 A 60-minute session with expert guidance
🔹Personalized answers to your lead scoring questions
🔹 Strategic input or technical help on 1–2 core issues
You don’t get:
❌ Ongoing support or feedback after the call
❌ Full methodology or structured guidance
❌ Any done-for-you execution
🔍 Great if you just need a sounding board or help getting unstuck.
Join the masterminds
Mastermind Group
Weekly Workshops
$497
for full program (July–August)
Best for: Marketers and RevOps leaders ready to overhaul scoring strategy, with peer and expert support
What’s Included
🔹 Weekly 60-Minute Roundtables
Live sessions covering core Value-First scoring principles, platform implementation, and trap-spotting in your current model.
🔹 Two 90-Minute Working Sessions
Get your actual scoring system rebuilt with expert support — no more stuck tabs or second-guessing.
🔹 Templates, Dashboards & Training Tools
Scorecard frameworks, engagement indicators, reporting examples, and HubSpot how-to’s.
You don’t get:
❌ Done-for-you setup — this is collaborative, not hands-off
🤝 Ideal if you want accountability, peer support, and structure — without going it alone or paying for full service.
Implementation Project
Scoring Build Out In HubSpot
$4,997+
per project
Best for: Teams who want it done right and fast
What’s Included
🔹 Full audit of current scoring setup
🔹 Strategy, configuration, and alignment with sales
🔹 Custom lead scoring models built inside HubSpot
🔹 Calculated properties, workflows, filters, dashboards — done for you
🔹Training + documentation for your team
🛠️ This is your all-in, done-with-you engagement. You show up to key meetings — we handle the rest.
Lead Score Properties Sunset In..
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The Most Requested — and Most Broken — Feature in HubSpot
Lead scoring should help you prioritize relationships.
But most scoring systems do the opposite:
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Overweighted fit, underweighted engagement
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Opaque scores no one trusts
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Sales and marketing competing over attribution
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Reactive systems that punish instead of empower
The August 31 sunset of HubSpot’s legacy lead score isn’t just a deadline.
It’s your invitation to rebuild scoring the right way.
The Masterminds Model
You’re not doing this alone.
The Weekly Masterminds Group is a guided 2-month cohort experience led by trusted HubSpot and Value-First experts. You’ll:
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Rebuild your scoring strategy before the August 31 sunset
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Implement a fit + engagement model that actually supports sales
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Learn from peers, ask questions live, and get feedback from experts
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Discover new ways to measure value — not just activity
You’ll walk away with more than a “lead score.”
You’ll leave with a Value-First mindset for prioritization, progression, and partnership.
Guided by Experience. Built for Action.
This isn’t a static course — it’s a living, collaborative program led by Casey Hawkins, a seasoned HubSpot consultant who’s helped teams rebuild lead scoring strategies that actually work.
Throughout the Masterminds, Casey will guide you through the key frameworks, pitfalls to avoid, and practical rebuild steps — alongside insights, tools, and contributions shaped by marketing ops leaders, RevOps pros, and hands-on HubSpotters who’ve been in the trenches.
You won’t just hear from one perspective.
You’ll benefit from a collective of real-world experience — with space to ask questions, share wins, and build a scoring model that reflects your reality.
Let’s rethink lead scoring — together.

What Is Value-First Scoring?
Value-First Scoring redefines what lead scoring is — and what it’s for.
We combine platform-native scoring tools with human-centered strategy to build systems that:
✔️ Recognize true readiness
✔️ Align fit and engagement
✔️ Remove artificial barriers
✔️ Enable real-time prioritization without over-engineering
✔️ Measure what matters: trust, timing, and collaborative potential
Frequently Asked Questions
You have questions. I get it. I also have answers.
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What’s the difference between these three options?
It comes down to how much support you need.
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If you just want advice or quick help → start with 1-on-1 Consulting.
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If you want structure, guidance, and community → the Mastermind is your best fit.
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If you need someone to just do it for you → go with Full Implementation.
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Do I need to be on HubSpot Marketing Hub Enterprise to participate?
Nope! The Mastermind and 1-on-1 sessions are open to anyone. Some advanced features require Marketing Enterprise, but we’ll cover workarounds and strategies for all tiers — including Pro and Starter.
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What if I’m not available for all the live sessions in the Mastermind?
All sessions are recorded and shared. You can watch on your own time and ask questions asynchronously.
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What if I join the Mastermind after July 1?
You’re still welcome to join! You'll get immediate access to all the session recordings, templates, and discussions we’ve had so far — so you can catch up on your own time.
Please note: there’s no prorated discount for joining late, since you’ll receive the full value of the program, including community access and support through August 31. -
What’s included in the full implementation?
Everything you need to move from “legacy score” to modern, sales-ready scoring. That includes:
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Score mapping and segmentation strategy
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Property creation
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Workflow logic
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Sales and marketing alignment
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Dashboard setup and testing
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Team training and documentation
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Can I book multiple 1:1 consulting sessions?
Yes! Some clients book 2–3 sessions as they iterate.
Your lead score isn’t broken —
it was just built for a different era.
August 31 isn’t just a sunset — it’s your deadline to build something better.
Don’t wait for scoring to break. Let’s rebuild it together.
Join the Value-First Scoring Masterminds and rebuild lead scoring with intention, clarity, and actual impact.