Choose the Right Path to Better Scoring

Whether you need a quick fix, community support, or full execution — there’s a way to rebuild your lead scoring strategy before HubSpot’s August 31 sunset.

1-on-1 Consulting

Hourly Strategic Advisory

$195

per session

 

Best for: Quick fixes or specific questions                                                                       

What’s Included

🔹 A 60-minute session with expert guidance

🔹Personalized answers to your lead scoring questions

🔹 Strategic input or technical help on 1–2 core issues


You don’t get:
❌ Ongoing support or feedback after the call
❌ Full methodology or structured guidance
❌ Any done-for-you execution

🔍 Great if you just need a sounding board or help getting unstuck.

Join the masterminds

Mastermind Group

Weekly Workshops

$497

for full program (July–August)

 

Best for: Marketers and RevOps leaders ready to overhaul scoring strategy, with peer and expert support

What’s Included

🔹 Weekly 60-Minute Roundtables
Live sessions covering core Value-First scoring principles, platform implementation, and trap-spotting in your current model.

🔹 Two 90-Minute Working Sessions
Get your actual scoring system rebuilt with expert support — no more stuck tabs or second-guessing.

🔹 Templates, Dashboards & Training Tools
Scorecard frameworks, engagement indicators, reporting examples, and HubSpot how-to’s.

 

You don’t get:
❌ Done-for-you setup — this is collaborative, not hands-off

🤝 Ideal if you want accountability, peer support, and structure — without going it alone or paying for full service.

 

Implementation Project

Scoring Build Out In HubSpot

$4,997+

per project

 

Best for: Teams who want it done right and fast                                                        

What’s Included

🔹 Full audit of current scoring setup

🔹 Strategy, configuration, and alignment with sales

🔹 Custom lead scoring models built inside HubSpot

🔹 Calculated properties, workflows, filters, dashboards — done for you

🔹Training + documentation for your team

🛠️ This is your all-in, done-with-you engagement. You show up to key meetings — we handle the rest.

Lead Score Properties Sunset In..

00

days

00

hours

00

minutes

00

seconds


The Most Requested — and Most Broken — Feature in HubSpot

Lead scoring should help you prioritize relationships.
But most scoring systems do the opposite:

  • Overweighted fit, underweighted engagement

  • Opaque scores no one trusts

  • Sales and marketing competing over attribution

  • Reactive systems that punish instead of empower

The August 31 sunset of HubSpot’s legacy lead score isn’t just a deadline.
It’s your invitation to rebuild scoring the right way.

 

The Masterminds Model

You’re not doing this alone.

The Weekly Masterminds Group is a guided 2-month cohort experience led by trusted HubSpot and Value-First experts. You’ll:

  • Rebuild your scoring strategy before the August 31 sunset

  • Implement a fit + engagement model that actually supports sales

  • Learn from peers, ask questions live, and get feedback from experts

  • Discover new ways to measure value — not just activity

You’ll walk away with more than a “lead score.”
You’ll leave with a Value-First mindset for prioritization, progression, and partnership.

 

Guided by Experience. Built for Action.

This isn’t a static course — it’s a living, collaborative program led by Casey Hawkins, a seasoned HubSpot consultant who’s helped teams rebuild lead scoring strategies that actually work.

Throughout the Masterminds, Casey will guide you through the key frameworks, pitfalls to avoid, and practical rebuild steps — alongside insights, tools, and contributions shaped by marketing ops leaders, RevOps pros, and hands-on HubSpotters who’ve been in the trenches.

You won’t just hear from one perspective.
You’ll benefit from a collective of real-world experience — with space to ask questions, share wins, and build a scoring model that reflects your reality.

Let’s rethink lead scoring — together.

 

Casey Hawkins

What Is Value-First Scoring?

Value-First Scoring redefines what lead scoring is — and what it’s for.

We combine platform-native scoring tools with human-centered strategy to build systems that:

✔️ Recognize true readiness
✔️ Align fit and engagement
✔️ Remove artificial barriers
✔️ Enable real-time prioritization without over-engineering
✔️ Measure what matters: trust, timing, and collaborative potential

 

Frequently Asked Questions

You have questions. I get it. I also have answers.

 

Your lead score isn’t broken —

it was just built for a different era.

August 31 isn’t just a sunset — it’s your deadline to build something better.

Don’t wait for scoring to break. Let’s rebuild it together.

Join the Value-First Scoring Masterminds and rebuild lead scoring with intention, clarity, and actual impact.