We’re kicking things off by unpacking what’s broken about traditional lead scoring — and why HubSpot’s new tools open the door to a better approach. You’ll get an overview of the Value-First framework, set your 8-week goals, and walk away with a self-audit to uncover what needs fixing first.

This session helps you define your Ideal Contact Profile and assign meaningful score values to the individuals most likely to convert. Learn how to score based on titles, seniority, behaviors, and buying intent — and leave with a clear Contact Fit scoring model.

Company context matters — and this week, we’ll look at firmographics, technographics, and segmentation strategies that power better account-based scoring. You’ll map out your Company ICP and draft your scoring logic to reflect the quality of accounts, not just contacts.

Engagement is often the best indicator of readiness — but most scoring models don’t capture it well. This week, we’ll build time-bound, behavior-based models that separate noise from signal and identify contacts who are truly active (not just accidentally clicking).

Bring your broken (or nonexistent) scoring system and rebuild it live with expert help. We’ll workshop structure, setup, and calculated scores together so you walk away with real progress — not just theory.

A smart scoring system is only as good as the data behind it. This session focuses on building modular scoring structures, identifying data you can trust, and building fallbacks for unreliable or missing inputs — especially when enrichment or integrations are in play.

Your scores are only useful if they trigger action. We’ll walk through how to use scoring logic to automate sales handoffs, update lifecycle stages, and route leads dynamically — all while keeping your lists clean and your team in sync.

This session discusses how to build dashboards and reports that actually help teams prioritize and measure impact. You’ll align on shared definitions, equip sales with context, and turn your scoring system into a true enablement tool.

This is your final check-in to troubleshoot, refine, and launch with confidence. Whether you’re polishing workflows or need help pressure-testing scores, this session ensures your system is ready before the deadline hits.