What if everything you've been taught about data is solving the wrong problem?
On Thursday, August 28th, 2025, we're gathering 20 HubSpot experts who've discovered a profound truth: The most successful companies don't use data to extract more from customers – they use it to serve customers better at every stage of their journey.
One week before INBOUND announces the next wave of AI capabilities, you'll learn how to build data strategies that create competitive advantage by actually helping your customers succeed.
Every data event teaches the same tired playbook:
But what if that entire approach is backwards?
The Value-First Data Summit introduces a revolutionary framework: using data intelligence to support your customers' journey, not exploit it.
Companies clinging to extraction-based data strategies are about to be disrupted by those who understand a simple truth: In the AI era, the companies that help customers buy will beat the companies that try to sell.
Your data strategy either enables this transformation or blocks it. There's no middle ground.
Learn how to use data to SUPPORT customers as they discover and evaluate solutions, rather than manipulate their journey.
Transform post-sale data from usage tracking to genuine value realization and customer empowerment.
Result: Customer resistance, data decay, and diminishing returns
Result: Customer partnership, data accuracy, and exponential growth
✓ Customer journey data mapping that serves, not exploits
✓ Signal recognition systems for authentic readiness
✓ Trust-building data transparency methods
✓ Value realization tracking beyond usage metrics
✓ Natural advocacy identification patterns
✓ Deal room templates that customers actually use
✓ Self-service portal frameworks
✓ Implementation handoff protocols
✓ Customer health scoring that predicts success
✓ Community data strategies that create belonging
✓ Data strategies your competition won't understand for years
✓ Customer trust that becomes your moat
✓ Natural growth through genuine value delivery
✓ AI-ready data that serves human needs
✓ Industry leadership through customer success
Everyone's racing to implement AI, but they're missing the foundational shift: AI amplifies your data strategy – whether it's extractive or supportive.
If your data strategy exploits customer behavior, AI will make you a more efficient exploiter. If your data strategy supports customer success, AI will make you an indispensable partner.
Which future are you building?
This summit is for leaders who understand that sustainable growth comes from serving customers better, not tricking them faster:
Not ready for this shift? If you're still focused on lead capture over customer success, this summit will challenge everything you believe about data.
[TRANSFORM YOUR DATA STRATEGY →]
Date: Thursday, August 28th, 2025
Time: 9:00 AM - 5:00 PM Eastern
Format: Virtual (Transform from anywhere)
Investment: FREE (Valued at $3,500+)
Recordings: On-demand access for registered attendees
While your competition attends another "capture more leads" workshop, you'll be learning how to build unbeatable customer partnerships through data strategies that actually serve.
In a world where customers have infinite options and zero patience for manipulation, the companies that use data to genuinely help customers buy will dominate those still trying to sell.
This summit teaches you how to be the former.
The gap between companies is about to become a chasm. On one side: those still using 2010's extraction playbooks with 2025's AI tools. On the other hand, those who understand that data's highest purpose is enabling customer success.
Which side will you be on?
[SECURE YOUR TRANSFORMATION SPOT →]
Q: How is this different from other data summits?
A: We focus on using data to serve customers, not extract from them.
Q: Will this work with my current HubSpot setup?
A: Yes. These strategies enhance any HubSpot configuration by aligning it with customer success.
Q: Is this too advanced for small teams?
A: No. Small teams often implement these strategies faster due to less organizational inertia.
Q: What if my company isn't ready for this shift?
A: You'll learn how to prove the value through small wins that build buy-in.
Q: Why is this free?
A: Our experts believe this transformation is critical for the industry's future. They're investing in change.
P.S. – Every year, INBOUND announces features that change the game. This year, with AI taking center stage, the game isn't just changing – it's becoming entirely different. Companies using extractive data strategies are about to discover their playbook is obsolete. Don't be one of them.
[JOIN THE CUSTOMER-FIRST DATA REVOLUTION →]