Your Data Strategy Is Broken: The Value-First Data Summit Will Show You Why (and How To Fix It)

The Free Virtual Summit That Transforms Data from Extraction Tool to Customer Empowerment Engine

What if everything you've been taught about data is solving the wrong problem?

On Thursday, August 28th, 2025, we're gathering 20 HubSpot experts who've discovered a profound truth: The most successful companies don't use data to extract more from customers – they use it to serve customers better at every stage of their journey.

One week before INBOUND announces the next wave of AI capabilities, you'll learn how to build data strategies that create competitive advantage by actually helping your customers succeed.

The Revolutionary Shift Nobody's Talking About

Every data event teaches the same tired playbook:

• How to capture more leads
• How to track more behaviors
• How to extract more value
• How to optimize your funnel

But what if that entire approach is backwards?

The Value-First Data Summit introduces a revolutionary framework: using data intelligence to support your customers' journey, not exploit it.

Why This Changes Everything

Companies clinging to extraction-based data strategies are about to be disrupted by those who understand a simple truth: In the AI era, the companies that help customers buy will beat the companies that try to sell.

Your data strategy either enables this transformation or blocks it. There's no middle ground.

Two Transformative Paths, One Day

🧭 Path to Value: Enabling Customer Discovery & Evaluation

Learn how to use data to SUPPORT customers as they discover and evaluate solutions, rather than manipulate their journey.

🎯 Audience Stage Track – "Supporting Customer Learning"

• First-party vs Third-party Data Ethics
• Natural Discovery Data Capture
• Responsible Intent Data Management 
  
  Master the art of gathering intelligence while genuinely serving customer needs

🔍 Researcher Stage Track – "Enabling Customer Research"

• Data Transparency for Trust Building
• Comparison Intelligence
• Research-Stage Data Collection 
  
  Help customers evaluate honestly while building unprecedented trust

✋ Hand Raiser Stage Track – "Responding to Customer Readiness"

• Signal Recognition vs. Artificial Metrics
• Expert Consultation Data
• Readiness-Based Data Strategies 
  
  Distinguish genuine buyer readiness from forced advancement

🦸 HERO Stage Track – "Supporting Customer Internal Advocacy"

• Deal Rooms & Self-Service Portals
• Stakeholder Intelligence
• B2B Order Portal Excellence 
  
  Enable customers to build internal cases with clean, compelling data

⚡ Path of Value: Supporting Customer Success & Growth

Transform post-sale data from usage tracking to genuine value realization and customer empowerment.

⚡ Value Creator Stage Track – "Enabling Customer Implementation"

• Implementation Data Handoffs
• Self-Service Implementation Portals
• Success Tracking Beyond Usage 
  
  Maintain data quality while accelerating time-to-value

✅ Adopter Stage Track – "Optimizing Customer Success"

• Expansion Signal Intelligence
• Customer Health Scoring That Matters
• Success Story Data Capture 
  
  Identify natural growth opportunities without forced upsells

📣 Advocate Stage Track – "Supporting Customer Sharing"

• Referral Data Intelligence
• Case Study Data Ethics
• Community Data Strategies 
  
  Build authentic advocacy through genuine value delivery

🏆 Champion Stage Track – "Enabling Customer Leadership"

• Thought Leadership Data Support
• Methodology Data Sharing
• Industry Intelligence Creation 
  
  Help successful customers become industry leaders

Expert Contributors include:

• Stuart Balcombe - ConnectedGTM and AccountScout
• Madelyn Donovan - Basis Inbound
• Danielle Urban - Cartographer Consulting
• Joshua Oakes - Who First and FranDev Lab Report
• Casey Hawkins - CaseyCo Marketing and Value-First Scoring
• Jonas De Mets - Koalify
• Christopher Barnett - Supered
• Bill Barlas - Quick2Bid
• Erin Wiggers - HubSpot Mad Scientist
• Klemen Hrovat - Sellestial
• Tony Dowling - CONVRG and The Human Advantage
• George B. Thomas - Sidekick Strategies and The Superhuman Framework
• Rylee Powell - Profoundly Certified Pro
• Matt Bolian - Supered
• Nico Lafakis - HarvestROI and Discover AI with Nico
• Ryan Gunn - Attribution Academy
• Matthew Ruxton - Ignite-Reading
• Pedro Miquelasso - elefante Revops
• Jeannette Grand - Journyx
• Ryan Ginsberg - Unified Support Solutions

Why This Approach Creates Unbeatable Competitive Advantage

The Old Way (What Everyone Else Teaches)

• Track everything possible
• Gate valuable content
• Score leads artificially
• Push for faster conversion
• Measure activity, not value
• Extract maximum data

Result: Customer resistance, data decay, and diminishing returns

The Value-First Way (What You'll Learn)

• Capture what serves the customer
• Enable natural discovery
• Recognize authentic signals
• Support customer readiness
• Measure value realization
• Empower with data

Result: Customer partnership, data accuracy, and exponential growth

What You'll Actually Walk Away With

Revolutionary Frameworks

✓ Customer journey data mapping that serves, not exploits
✓ Signal recognition systems for authentic readiness
✓ Trust-building data transparency methods
✓ Value realization tracking beyond usage metrics
✓ Natural advocacy identification patterns

Practical Tools

✓ Deal room templates that customers actually use
✓ Self-service portal frameworks
✓ Implementation handoff protocols
✓ Customer health scoring that predicts success
✓ Community data strategies that create belonging

Competitive Advantages

✓ Data strategies your competition won't understand for years
✓ Customer trust that becomes your moat
✓ Natural growth through genuine value delivery
✓ AI-ready data that serves human needs
✓ Industry leadership through customer success

The Hidden Truth About AI and Data

Everyone's racing to implement AI, but they're missing the foundational shift: AI amplifies your data strategy – whether it's extractive or supportive.

If your data strategy exploits customer behavior, AI will make you a more efficient exploiter. If your data strategy supports customer success, AI will make you an indispensable partner.

Which future are you building?

Who Should Attend

This summit is for leaders who understand that sustainable growth comes from serving customers better, not tricking them faster:

• Marketing Operations professionals tired of vanity metrics
• Sales Operations leaders seeking authentic engagement
• RevOps practitioners ready for true customer alignment
• Customer Success teams wanting data that actually helps
• Business Leaders who believe in winning by helping customers win

Not ready for this shift? If you're still focused on lead capture over customer success, this summit will challenge everything you believe about data.

Register Now for Free Access

[TRANSFORM YOUR DATA STRATEGY →]

Date: Thursday, August 28th, 2025
Time: 9:00 AM - 5:00 PM Eastern
Format: Virtual (Transform from anywhere)
Investment: FREE (Valued at $3,500+)
Recordings: On-demand access for registered attendees

The Competitive Reality

While your competition attends another "capture more leads" workshop, you'll be learning how to build unbeatable customer partnerships through data strategies that actually serve.

In a world where customers have infinite options and zero patience for manipulation, the companies that use data to genuinely help customers buy will dominate those still trying to sell.

This summit teaches you how to be the former.

This Is Your Moment

The gap between companies is about to become a chasm. On one side: those still using 2010's extraction playbooks with 2025's AI tools. On the other hand, those who understand that data's highest purpose is enabling customer success.

Which side will you be on?

[SECURE YOUR TRANSFORMATION SPOT →]

FAQs

Q: How is this different from other data summits?
A: We focus on using data to serve customers, not extract from them.

Q: Will this work with my current HubSpot setup?
A: Yes. These strategies enhance any HubSpot configuration by aligning it with customer success.

Q: Is this too advanced for small teams?
A: No. Small teams often implement these strategies faster due to less organizational inertia.

Q: What if my company isn't ready for this shift?
A: You'll learn how to prove the value through small wins that build buy-in.

Q: Why is this free?
A: Our experts believe this transformation is critical for the industry's future. They're investing in change.

P.S. – Every year, INBOUND announces features that change the game. This year, with AI taking center stage, the game isn't just changing – it's becoming entirely different. Companies using extractive data strategies are about to discover their playbook is obsolete. Don't be one of them.

[JOIN THE CUSTOMER-FIRST DATA REVOLUTION →]