6 min read
Moving From Leads To Relationships with Value-First Scoring
The Fundamental Question: What Are You Actually Measuring? Traditional lead scoring asks: "How likely is this person to buy from us?"
Value-First Scoring
2 min read
The Value-First Scoring: Lead Score Need Assessment
Is Your Lead Scoring Broken — or Just Misunderstood? We often think lead scoring is “done” once it’s set up — but most systems are built on outdated...