6 min read
Moving From Leads To Relationships with Value-First Scoring
The Fundamental Question: What Are You Actually Measuring? Traditional lead scoring asks: "How likely is this person to buy from us?"
Measurement
2 min read
The Value-First Scoring: Lead Score Need Assessment
Is Your Lead Scoring Broken — or Just Misunderstood? We often think lead scoring is “done” once it’s set up — but most systems are built on outdated...
9 min read
The Value-First Measurement Manifesto: Aligning Metrics with Value Creation
From Industrial Control Systems to Collaborative Intelligence Recognition
11 min read
The Measurement Trap: When Metrics Fight Against Value Creation
The Quarterly Review Theater You know that measuring progress should help teams improve performance and make better decisions. This isn't rocket...
6 min read
The Industrial Trap: How Business Innovation Created Systemic Friction
A Century of Control Systems This comprehensive historical analysis reveals how well-intentioned business innovations systematically created...