11 min read
Getting Started with The Value Path: Your First 30 Days
You understand the Value Path Framework. You've recognized the limitations of traditional customer journeys. You're ready to align with natural human...
Value Path
9 min read
Common Value Path Implementation Mistakes (And How to Avoid Them)
Implementing the Value Path isn't just about understanding the framework—it's about fundamentally changing how your organization thinks about and...
9 min read
The Value Path for Operations Teams: Enabling Systematic Value Flow
As an operations professional, you've already experienced the transformation power of systems integration. You've connected CRM and ERP, automated...
11 min read
The Value Path for Product Teams: Building Solutions People Actually Adopt
As a product professional, you've already experienced the power of platform thinking in your technical work. You've seen how unified platforms create...
9 min read
The Value Path for Customer Teams: From Lead Processing to Relationship Development
If you're on a marketing, sales, or service team, you've already experienced the transformation power of platform integration. Remember the chaos...
7 min read
The Value Path for Business Leaders: Strategic Transformation Through Human Reality
As a business leader, you've already experienced the transformation power of unified platforms—how connecting data and processes eliminated...
8 min read
Measuring Value Path Success: KVIs That Actually Matter
Most organizations measure Value Path implementation using traditional metrics that completely miss the point. They track conversion rates, pipeline...
8 min read
Supporting Natural Progression: What to Do (and Not Do) at Each Stage
The difference between organizations that enable natural Value Path progression and those that fight against it comes down to understanding one...
8 min read
How to Recognize Where People Really Are in Their Path of Value
Once people have committed to implementation, they enter an entirely different phase of their journey—the Path of Value. This phase involves creating...
7 min read
How to Recognize Where People Really Are in Their Path to Value
One of the most common—and costly—mistakes organizations make is misreading where people actually are in their Value Path progression. They assume...