2 min read
Stage 1 (Audience) Intro at Data Summit
Exploring the Audience Stage: A New Approach At the Value-First Data Summit, we explored how each of the 8 Value Path stages requires fundamentally...
Audience
3 min read
Stage 1 (Audience) Data Summit Roundtable: "Signals & Scores: Top of Funnel"
Setting the Stage: The Audience Stage in the Value Path Journey As part of the Value-First Data Summit's journey through all 8 Value Path stages, the...
3 min read
[Data Summit 2025] Audience Data Reality: 4 Experts Reveal What Actually Works
Unlock the Secrets to Recognizing Genuine Early-Stage Buying Intent and Steering Away from Vanity Metrics
8 min read
Measuring Value Path Success: KVIs That Actually Matter
Most organizations measure Value Path implementation using traditional metrics that completely miss the point. They track conversion rates, pipeline...
8 min read
Supporting Natural Progression: What to Do (and Not Do) at Each Stage
The difference between organizations that enable natural Value Path progression and those that fight against it comes down to understanding one...
7 min read
How to Recognize Where People Really Are in Their Path to Value
One of the most common—and costly—mistakes organizations make is misreading where people actually are in their Value Path progression. They assume...
7 min read
The Audience Stage: I Am Learning! - Supporting Natural Curiosity
The Audience stage represents one of the most misunderstood and mishandled phases of human value discovery. People in this stage aren't actively...