8 min read
Measuring Value Path Success: KVIs That Actually Matter
Most organizations measure Value Path implementation using traditional metrics that completely miss the point. They track conversion rates, pipeline...
Researcher
8 min read
Supporting Natural Progression: What to Do (and Not Do) at Each Stage
The difference between organizations that enable natural Value Path progression and those that fight against it comes down to understanding one...
7 min read
How to Recognize Where People Really Are in Their Path to Value
One of the most common—and costly—mistakes organizations make is misreading where people actually are in their Value Path progression. They assume...
7 min read
The Researcher Stage: I Am Researching! - Enabling Thorough Understanding
The Researcher stage represents a critical shift from casual interest to focused determination. People in this stage have moved beyond gentle...