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Advocate

8 min read

Measuring Value Path Success: KVIs That Actually Matter

Most organizations measure Value Path implementation using traditional metrics that completely miss the point. They track conversion rates, pipeline...

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8 min read

Supporting Natural Progression: What to Do (and Not Do) at Each Stage

The difference between organizations that enable natural Value Path progression and those that fight against it comes down to understanding one...

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8 min read

How to Recognize Where People Really Are in Their Path of Value

Once people have committed to implementation, they enter an entirely different phase of their journey—the Path of Value. This phase involves creating...

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7 min read

The Advocate Stage: I Tell Others! - Why Internal Sharing Matters More Than Testimonials

The Advocate stage represents the natural evolution from personal value realization to authentic sharing within genuine spheres of influence. People...

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