3 min read
Stage 4 (HERO) Intro at Data Summit
Opening Hook At the Value-First Data Summit, we explored how each of the 8 Value Path stages requires fundamentally different data approaches. The...
HERO
2 min read
Stage 4 (HERO) Data Summit Roundtable: "Data Readiness: Buying Process"
Setting the Stage: The Value-First Data Summit As part of the Value-First Data Summit's journey through all 8 Value Path stages, the Complex Deals...
8 min read
Measuring Value Path Success: KVIs That Actually Matter
Most organizations measure Value Path implementation using traditional metrics that completely miss the point. They track conversion rates, pipeline...
8 min read
Supporting Natural Progression: What to Do (and Not Do) at Each Stage
The difference between organizations that enable natural Value Path progression and those that fight against it comes down to understanding one...
7 min read
How to Recognize Where People Really Are in Their Path to Value
One of the most common—and costly—mistakes organizations make is misreading where people actually are in their Value Path progression. They assume...
7 min read
The HERO Stage: I Am Building Conviction! - Supporting Internal Champions
The HERO stage (Highly Empowered Revenue Opportunity) represents a critical transformation where people evolve from interested evaluators into...