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Value Path (2)

2 min read

Stage 5 (Value Creator) Data Summit Roundtable: "Data Readiness: Implementation & Handoffs"

Setting the Stage: Understanding the Sales to Success Handoff As part of the Value-First Data Summit's journey through all 8 Value Path stages, this...

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2 min read

Stage 4 (HERO) Data Summit Roundtable: "Data Readiness: Buying Process"

Setting the Stage: The Value-First Data Summit As part of the Value-First Data Summit's journey through all 8 Value Path stages, the Complex Deals...

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3 min read

Stage 1 (Audience) Data Summit Roundtable: "Signals & Scores: Top of Funnel"

Setting the Stage: The Audience Stage in the Value Path Journey As part of the Value-First Data Summit's journey through all 8 Value Path stages, the...

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3 min read

Stage 3 (Hand Raiser) Data Summit Roundtable: "Signals & Scores: Buying Process"

Summit Context: A Journey Through the Value Path Stages As part of the Value-First Data Summit's journey through all 8 Value Path stages, this Hand...

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2 min read

Stage 2 (Researcher) Data Summit Roundtable: "Data Readiness: Foundation Setup"

Setting the Stage: The Importance of the Researcher Stage in the Value Path As part of the Value-First Data Summit's journey through all 8 Value Path...

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3 min read

[Data Summit 2025] Audience Data Reality: 4 Experts Reveal What Actually Works

Unlock the Secrets to Recognizing Genuine Early-Stage Buying Intent and Steering Away from Vanity Metrics

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11 min read

Getting Started with The Value Path: Your First 30 Days

You understand the Value Path Framework. You've recognized the limitations of traditional customer journeys. You're ready to align with natural human...

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9 min read

Common Value Path Implementation Mistakes (And How to Avoid Them)

Implementing the Value Path isn't just about understanding the framework—it's about fundamentally changing how your organization thinks about and...

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9 min read

The Value Path for Operations Teams: Enabling Systematic Value Flow

As an operations professional, you've already experienced the transformation power of systems integration. You've connected CRM and ERP, automated...

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11 min read

The Value Path for Product Teams: Building Solutions People Actually Adopt

As a product professional, you've already experienced the power of platform thinking in your technical work. You've seen how unified platforms create...

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