7 min read
The HERO Stage: I Am Building Conviction! - Supporting Internal Champions
The HERO stage (Highly Empowered Revenue Opportunity) represents a critical transformation where people evolve from interested evaluators into...
Value Path (4)
7 min read
The Hand Raiser Stage: I Am Buying! - Responding to Readiness Signals
The Hand Raiser stage represents a pivotal moment in the Value Path where people actively signal readiness for expert guidance. They've moved beyond...
7 min read
The Researcher Stage: I Am Researching! - Enabling Thorough Understanding
The Researcher stage represents a critical shift from casual interest to focused determination. People in this stage have moved beyond gentle...
8 min read
The Value Path: Why Customer Journey Mapping Fails (And What Actually Works)
Your team spent months creating detailed customer journey maps. You identified touchpoints, mapped emotions, and designed experiences that should...
7 min read
The Value Path: Five Core Beliefs That Change Everything About Value Creation
Most organizational transformation initiatives fail not because of poor execution or insufficient resources, but because they're built on...
7 min read
The Audience Stage: I Am Learning! - Supporting Natural Curiosity
The Audience stage represents one of the most misunderstood and mishandled phases of human value discovery. People in this stage aren't actively...
7 min read
What is The Value Path? Moving Beyond Customer Journeys
You've mapped customer journeys, optimized conversion funnels, and implemented sophisticated marketing automation. Your team talks about...