How to Recognize Where People Really Are in Their Path to Value
One of the most common—and costly—mistakes organizations make is misreading where people actually are in their Value Path progression. They assume...
7 min read
Chris Carolan
Jul 20, 2025 9:02:46 PM
The Hand Raiser stage represents a pivotal moment in the Value Path where people actively signal readiness for expert guidance. They've moved beyond independent research—they're now thinking, "I think this could work for us, but I need professional help to evaluate it properly for our specific situation." This isn't necessarily immediate purchase intent, but it's a clear signal that they're ready for substantive conversation with experts who can help them navigate their specific context and requirements.
People in this stage have done enough independent investigation to believe there's potential value, but they recognize the limitations of self-directed research. They want expert guidance to evaluate fit, understand implementation requirements, and build confidence in their decision-making process. When organizations respond to these signals with genuine support rather than aggressive sales pressure, they create the foundation for productive collaboration and eventual partnership.
The Hand Raiser stage involves active signaling for expert assistance combined with readiness for substantive engagement. People have built sufficient foundational knowledge to engage productively with experts, but they need professional guidance to evaluate specific applications, understand implementation requirements, and navigate decision-making complexity in their unique context.
🎯 Key Insight: Hand Raisers want expert guidance and collaborative evaluation, not sales pitches or qualification interrogation—they're ready for substantive partnership conversations.
What They Actually Think
What They Actually Feel
What They Actually Do
Individual contributors in the Hand Raiser stage focus on practical implementation support and skill development guidance. They've identified potential applications in their work but need expert help to understand learning requirements, implementation challenges, and realistic success expectations.
They think, "I believe this approach could improve my work effectiveness, but I need expert guidance to understand what it would take to implement successfully and what results I could realistically expect." Their engagement seeks practical support for personal implementation.
They reach out for specific guidance about learning paths, implementation steps, and practical application in their work context. They want mentorship and coaching rather than product demonstrations or sales presentations.
Managers in the Hand Raiser stage focus on team implementation planning and change management strategy. They've identified potential team benefits but need expert guidance to understand resource requirements, implementation timeline, and change management approaches that ensure success without disrupting performance.
They think, "I believe this could benefit my team, but I need expert help to plan implementation that gets buy-in, manages change effectively, and delivers results without creating chaos or resistance." Their engagement seeks strategic implementation guidance.
They request consultation about team readiness assessment, implementation planning, and change management strategies. They want collaboration on planning rather than pressure to commit to predetermined solutions or timelines.
Executives in the Hand Raiser stage focus on strategic implementation and organizational transformation planning. They've identified potential competitive advantages but need expert guidance to understand strategic implications, organizational requirements, and transformation approaches that deliver sustainable results.
They think, "I believe this could create competitive advantage, but I need expert help to understand strategic implications, organizational requirements, and implementation approaches that deliver sustainable transformation." Their engagement seeks strategic partnership guidance.
They request strategic consultation about competitive positioning, organizational capability development, and transformation planning. They want collaborative strategy development rather than vendor presentations or product pitches.
People typically enter the Hand Raiser stage when comprehensive research creates confidence about potential value combined with recognition that expert guidance would accelerate evaluation and reduce implementation risk. This transition often occurs when people hit the limits of independent research and realize they need professional perspective to move forward effectively.
Natural movement toward the HERO stage occurs when expert guidance creates conviction about specific approach combined with understanding of what's required to build organizational support and implementation capability. Hand Raisers begin thinking, "I'm convinced this is the right direction, and now I need to build the case for organizational commitment and support."
⚡ Progression Trigger: The shift from "I need expert guidance to evaluate this" to "I'm convinced this is right for us, and now I need to build organizational support and implementation capability."
Organizations that successfully support the Hand Raiser stage respond to requests for expert guidance with genuine collaboration and context-specific support rather than aggressive sales tactics or generic qualification processes. This approach builds trust and enables productive evaluation that leads to confident decision-making.
Provide immediate access to knowledgeable practitioners who can offer genuine guidance and professional perspective. Hand Raisers want to engage with experts who understand their domain and can provide credible advice about approach, implementation, and realistic expectations.
Design engagement processes that prioritize understanding their specific context and requirements before offering recommendations or solutions. The most effective expert guidance begins with comprehensive understanding of their unique situation, constraints, and objectives.
Enable flexible engagement formats that accommodate their preferred communication styles and availability. Some Hand Raisers prefer phone conversations, others benefit from in-person meetings, and many appreciate written analysis that they can review and share with stakeholders.
Focus on working together to assess fit and requirements rather than selling predetermined solutions or pushing toward immediate commitment. The most productive Hand Raiser interactions feel like collaborative problem-solving rather than vendor presentations.
Provide honest assessment of both opportunities and challenges based on their specific context. Hand Raisers value realistic perspective that helps them make informed decisions rather than optimistic projections that might lead to disappointment later.
Create evaluation frameworks that help them assess readiness, requirements, and realistic expectations systematically. Many Hand Raisers appreciate structured approaches to evaluation that ensure comprehensive consideration of important factors.
Watch for increasing conviction about approach combined with questions about organizational implementation and stakeholder engagement. These signals indicate readiness to move from evaluation toward building internal support and commitment.
Avoid creating artificial progression pressure through sales tactics or artificial deadline creation. Hand Raisers progress when they've built sufficient confidence through collaborative evaluation, not when vendor pressure pushes them toward premature commitment.
Prepare appropriate support resources for organizational engagement and implementation planning, but only provide these when Hand Raisers naturally signal readiness for internal advocacy and stakeholder involvement.
💡 Pro Tip: The best Hand Raiser conversations feel like professional consulting rather than sales meetings—focus on providing genuine value and insight rather than pushing toward commitment.
Effective Hand Raiser stage support creates observable patterns that indicate building conviction and natural progression toward organizational advocacy and implementation planning.
People engage in substantive conversations about their specific context and requirements rather than consuming generic information or attending product demonstrations. They ask implementation-specific questions that indicate serious evaluation rather than casual interest.
They demonstrate increasing conviction about potential value combined with realistic understanding of requirements and challenges. They feel confident in their evaluation process and prepared to engage stakeholders in informed discussions about potential implementation.
They naturally begin discussing organizational implementation and stakeholder engagement rather than continuing evaluation activities. This progression indicates building conviction and readiness to advocate for implementation within their organization.
Engagement patterns show collaborative evaluation and problem-solving rather than vendor presentation consumption. People invest significant time in substantive conversations and demonstrate genuine interest in understanding specific applications and requirements.
Questions and discussions indicate building conviction and implementation focus rather than continued evaluation uncertainty. The quality of engagement shows increasing confidence and commitment to moving forward with appropriate support and guidance.
Natural progression signals emerge as people move from evaluation toward organizational advocacy and implementation planning. These signals appear based on collaborative evaluation success rather than sales pressure or artificial advancement tactics.
A hospital system's IT director raises their hand for expert guidance after researching electronic health record systems for six months. They've identified potential solutions but need professional help to evaluate vendor capabilities, implementation complexity, and change management requirements for their specific clinical workflows.
They request consultation about technical requirements, integration challenges, and implementation timeline planning rather than product demonstrations or pricing information. They want collaborative evaluation that helps them understand realistic expectations and potential implementation challenges.
The most effective vendor response provides immediate access to implementation consultants who understand healthcare workflows and can offer honest assessment of requirements, challenges, and realistic success expectations based on their specific organizational context.
A manufacturing operations manager raises their hand for expert guidance after investigating robotic process automation for their production line. They've studied the technology but need professional help to evaluate specific applications, implementation requirements, and ROI expectations for their particular manufacturing processes.
They request technical consultation about automation applications, implementation planning, and workforce training requirements rather than generic automation presentations or standard ROI calculations. They want collaborative evaluation that addresses their specific production challenges and organizational constraints.
The most effective response provides access to automation engineers who understand their industry and can assess specific applications, implementation complexity, and realistic transformation timeline based on their current capabilities and constraints.
The Hand Raiser stage creates the collaborative evaluation foundation that enables confident organizational advocacy and implementation planning. When people receive genuine expert guidance that helps them understand specific applications and requirements, they develop the conviction needed to advocate for implementation within their organizations.
This collaborative evaluation becomes crucial during the HERO stage when building organizational support requires credible information about benefits, requirements, and realistic expectations. The trust and conviction built through expert guidance during the Hand Raiser stage enables effective internal advocacy and stakeholder engagement.
Supporting the Hand Raiser stage effectively requires expert accessibility, collaborative evaluation, and patience with thorough assessment processes. When organizations respond to readiness signals with genuine guidance rather than sales pressure, they create the trust and conviction that enable confident organizational advocacy and successful implementation planning.
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