Value-First Blog, People, Insights, Reality

Transform how your organization creates value through practical applications of the Value-First Framework. Real implementations, authentic insights.

Sign Up For Value-First Insights

B2B Trap

9 min read

The B2B Trap: When Internal Processes Fight Human Reality

Picture of Chris Carolan Chris Carolan:

The Pop-Up Paradox You know that marketers hate pop-ups. We all do. They interrupt our reading, block content we want to see, and feel manipulative....

Value-First Framework Value Trap Value-First Company Value-First Customer B2B Trap
Read More

7 min read

The Value-First Customer Manifesto: Breaking Free from the B2B Processing Trap

Picture of Chris Carolan Chris Carolan:

From Lead Processing to Human Partnership

Value-First Framework Value Reality Value-First Customer B2B Trap
Read More