7 min read
The Adopter Stage: I Realize Your Value! - Celebrating and Optimizing Success
The Adopter stage represents the moment when implementation effort transforms into genuine value realization. People are thinking, "This is actually...
7 min read
The Value Creator Stage: I Must Create Value! - Enabling Implementation Success
The Value Creator stage represents the critical transition from organizational commitment to tangible value delivery. People are thinking, "We're...
7 min read
The HERO Stage: I Am Building Conviction! - Supporting Internal Champions
The HERO stage (Highly Empowered Revenue Opportunity) represents a critical transformation where people evolve from interested evaluators into...
7 min read
The Hand Raiser Stage: I Am Buying! - Responding to Readiness Signals
The Hand Raiser stage represents a pivotal moment in the Value Path where people actively signal readiness for expert guidance. They've moved beyond...
7 min read
The Researcher Stage: I Am Researching! - Enabling Thorough Understanding
The Researcher stage represents a critical shift from casual interest to focused determination. People in this stage have moved beyond gentle...
8 min read
The Value Path: Why Customer Journey Mapping Fails (And What Actually Works)
Your team spent months creating detailed customer journey maps. You identified touchpoints, mapped emotions, and designed experiences that should...
7 min read
The Value Path: Five Core Beliefs That Change Everything About Value Creation
Most organizational transformation initiatives fail not because of poor execution or insufficient resources, but because they're built on...
7 min read
The Audience Stage: I Am Learning! - Supporting Natural Curiosity
The Audience stage represents one of the most misunderstood and mishandled phases of human value discovery. People in this stage aren't actively...
7 min read
What is The Value Path? Moving Beyond Customer Journeys
You've mapped customer journeys, optimized conversion funnels, and implemented sophisticated marketing automation. Your team talks about...
6 min read
Moving From Leads To Relationships with Value-First Scoring
The Fundamental Question: What Are You Actually Measuring? Traditional lead scoring asks: "How likely is this person to buy from us?"