4 min read
The $2.4 Trillion Customer Intelligence Problem No One's Talking About
Looking at the Ideal Customer Profile concept, I can't help but think we've been doing customer intelligence backwards for years.
4 min read
Your Data Strategy Is Broken: The Value-First Data Summit Will Show You Why (and How To Fix It)
The Free Virtual Summit That Transforms Data from Extraction Tool to Customer Empowerment Engine What if everything you've been taught about data is...
6 min read
Meet the Value-First Educator: From Content Creation to Capability Architecture
"Can you create some training materials for our team?"
4 min read
Meet the Value-First Coach: Beyond Strategy to Transformation Partnership
"We need a business transformation strategy."
4 min read
Meet the Value-First Architect: Why Systems Design Matters More Than Building
"Can you help us build some automation workflows?"
5 min read
Why 'Consultant' and 'Admin' Have Lost All Meaning in the AI Era (And What We Should Use Instead)
I saw a LinkedIn post recently that stopped me in my tracks.
12 min read
From Lead Magnets to Value Catalysts: Why Value-First Content Works in the AI Era
How the shift from extraction to amplification transforms both relationships and results
8 min read
Trust-First Metrics: What to Measure When You Stop Chasing Leads
A comprehensive measurement framework for Value-First → Trust-First → Customer-First transformation
7 min read
From Lead Magnets to Value Catalysts: Your 30-Day Transformation Guide
Practical implementation of the Value-First → Trust-First → Customer-First progression
11 min read
Getting Started with The Value Path: Your First 30 Days
You understand the Value Path Framework. You've recognized the limitations of traditional customer journeys. You're ready to align with natural human...