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Value-First Framework (5)

6 min read

The Lead Magnet Trap: When Knowledge Becomes Bait

How digital transformation turned generous expertise into transactional extraction

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12 min read

The Leads Trap: When Processing People Blocks Human Connection

The Relationship Reduction Irony You know that business success comes from building genuine relationships with people who can benefit from what you...

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10 min read

The AI Replacement Trap: When Automation Fights Against Value Creation

The Context Engineering Irony You know your customer service team performs best when they understand complete customer context—their history,...

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9 min read

The B2B Trap: When Internal Processes Fight Human Reality

The Pop-Up Paradox You know that marketers hate pop-ups. We all do. They interrupt our reading, block content we want to see, and feel manipulative....

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9 min read

The SaaS Trap: When Point Solutions Block Common Sense

The Context Engineering Irony You know your customer service team needs complete customer context when someone calls with a problem. This isn't...

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